[Remote] Hotel - Level Marketing (Digital Experience Strategy) Senior Lead

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Note: The job is a remote job and is open to candidates in USA. Hilton is seeking a strategic digital experience leader to join their in-house Commercial Services team. This role focuses on shaping hotel representation across Hilton's digital experiences, leading optimization programs, and driving cross-functional alignment to enhance the digital guest journey.


Responsibilities

  • Lead portfolio-wide property page optimization initiatives that improve the digital guest experience, engagement, and conversion across Hilton.com
  • Partner with Product, Website, UX, and Brand teams to prioritize and implement scalable digital enhancements
  • Translate hotel feedback and business needs into actionable recommendations that influence future platform capabilities and roadmap priorities
  • Develop scalable optimization frameworks, governance standards, and enablement resources that help hotels maximize their Hilton.com presence
  • Establish best practices for hotel digital storytelling, property page performance, and customer journey optimization
  • Monitor performance insights to identify optimization opportunities and measure the impact of enhancements
  • Build strong cross-functional partnerships across Hotel-Level Marketing, Product, Website, and Brand Marketing to drive alignment and execution
  • Drive continuous improvement by creating repeatable processes that improve adoption, reduce complexity, and scale best practices across the portfolio

Skills

  • 5+ years experience in digital experience strategy, website optimization, digital marketing, UX, digital product enablement, hospitality marketing, or a related field
  • Demonstrated experience leading website optimization, digital experience, or customer journey improvement initiatives at enterprise or portfolio scale
  • Proven track record partnering with Product, Website, UX, or Technology teams to deliver digital experience enhancements
  • Experience leading cross-functional programs across multiple business units or brands within a matrixed organization
  • Experience developing scalable governance, enablement, or optimization programs that improve consistency and adoption across distributed teams
  • Experience working with agency and external partners to deliver digital optimization initiatives
  • Experience in hospitality, travel, or another customer-centric digital environment preferred
  • Hospitality, travel, or lifestyle brand experience preferred
  • Experience with enterprise CMS platforms, website optimization tools, or digital experience platforms preferred

Company Overview

  • Hilton is a hospitality company, owns luxury and full-service hotels and resorts, and focused-service hotels. It was founded in 1919, and is headquartered in Mclean, Virginia, USA, with a workforce of 10001+ employees. Its website is https://www.hilton.com/en/.

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