<meta><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:21pt;white-space:pre-wrap;">About the role</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">Lead Surge is seeking a Conversion Copywriter to join our team and write high-performing scripts for TV and video and copy for direct mail.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">This role is about creating authentic, engaging copy that converts. You will work closely with the Creative Director and collaborate with the creative team to develop data-backed content that drives measurable business growth for our client.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:13pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:black;font-size:14pt;white-space:pre-wrap;">Duties & Responsibilities</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><b><strong style="font-size:13pt;white-space:pre-wrap;">Breakthrough Ideation</strong></b><span style="font-size:13pt;white-space:pre-wrap;">: Bring a constant stream of 'breakthrough' ideas to the table, testing new angles and hooks to stay ahead of market fatigue.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><b><strong style="font-size:13pt;white-space:pre-wrap;">Broadcast and Video</strong></b><span style="font-size:13pt;white-space:pre-wrap;">: Lead the development of highly persuasive, engaging scripts for TV and video spots designed to drive immediate viewer action and lead generation.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><b><strong style="font-size:13pt;white-space:pre-wrap;">Print Media</strong></b><span style="font-size:13pt;white-space:pre-wrap;">: Write conversion-focused print copy that aligns with client lead generation goals.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><b><strong style="font-size:13pt;white-space:pre-wrap;">Quality Assurance</strong></b><span style="font-size:13pt;white-space:pre-wrap;">: Manage multiple projects simultaneously, delivering high-quality, and error free work, in a deadline driven environment.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><b><strong style="font-size:13pt;white-space:pre-wrap;">Client Success:</strong></b><span style="font-size:13pt;white-space:pre-wrap;"> Maintain an understanding of our client’s current and future needs and the KPIs we use to measure performance.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><b><strong style="color:windowtext;font-size:13pt;white-space:pre-wrap;">Workflow</strong></b><span style="color:windowtext;font-size:13pt;white-space:pre-wrap;">: Integrate AI-driven tools and emerging technologies into the copywriting workflow to accelerate the copy development process, research, ideation, and iteration.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><br></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:black;font-size:14pt;white-space:pre-wrap;">Required Skills & Abilities</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><b><strong style="font-size:13pt;white-space:pre-wrap;">Experience:</strong></b><span style="font-size:13pt;white-space:pre-wrap;"> Minimum of three years of experience as a conversion copywriter with a strong preference for candidates in the home improvement or B2C space.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><b><strong style="font-size:13pt;white-space:pre-wrap;">Results Oriented:</strong></b><span style="font-size:13pt;white-space:pre-wrap;"> A proven track record of creating copy that drives specific conversion actions.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><b><strong style="font-size:13pt;white-space:pre-wrap;">Action Oriented: </strong></b><span style="font-size:13pt;white-space:pre-wrap;">Familiarity with pitching experimental copy, new ideas, and hooks that drive real lift in response rates.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><b><strong style="font-size:13pt;white-space:pre-wrap;">Collaboration Focused:</strong></b><span style="font-size:13pt;white-space:pre-wrap;"> Always possess strong internal and client communication skills and a collaborative mindset.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><b><strong style="font-size:13pt;white-space:pre-wrap;">Technical Leverage</strong></b><span style="font-size:13pt;white-space:pre-wrap;">: Proven ability to use AI as a leverage tool for research and drafting, ensuring it enhances rather than replaces core copywriting skill.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:windowtext;font-size:13pt;white-space:pre-wrap;">Required (and/or) preferred education and experience:</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><span style="color:black;font-size:13pt;white-space:pre-wrap;">Bachelor’s degree required in Marketing, Advertising, Communications, English, Journalism, Creative Writing, or a related field.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><span style="color:windowtext;font-size:13pt;white-space:pre-wrap;">Current work experience writing conversion copy for TV, video and print</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><span style="color:black;font-size:13pt;white-space:pre-wrap;">Demonstrated proficiency in AI-assisted writing tools and emerging creative technologies.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><span style="color:black;font-size:13pt;white-space:pre-wrap;">A portfolio presenting various content formats, preferably including samples from video script writing and direct mail as well as results.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:windowtext;font-size:13pt;white-space:pre-wrap;"> </strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:windowtext;font-size:13pt;white-space:pre-wrap;">Physical demands:</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:windowtext;font-size:13pt;white-space:pre-wrap;">Prolonged periods of sitting at a desk and working on a computer.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:rgb(34,34,34);font-size:13pt;white-space:pre-wrap;">Work environment</strong></b><span style="color:rgb(34,34,34);font-size:13pt;white-space:pre-wrap;">:</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><span style="color:rgb(34,34,34);font-size:13pt;white-space:pre-wrap;">Remote</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:windowtext;font-size:13pt;white-space:pre-wrap;">Management Responsibilities:</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="font-size:13pt;white-space:pre-wrap;">·</span><span style="font-size:10pt;white-space:pre-wrap;"> </span><span style="color:windowtext;font-size:13pt;white-space:pre-wrap;">N/A</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="color:rgb(34,34,34);font-size:13pt;white-space:pre-wrap;">Other duties:</strong></b></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:14pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><span style="color:rgb(34,34,34);font-size:13pt;white-space:pre-wrap;">Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.</span></p><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:13pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><b><strong style="font-size:17pt;white-space:pre-wrap;">Benefits and Perks</strong></b></p><ul data-pattern="discCircleSquare" data-depth="1" style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;margin:8px="" 0px;line-height:1.6;padding:0px="" 0px="" 32px;list-style-type:disc;"=""><li style="color:rgb(29,28,29);font-size:13pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:13pt;white-space:pre-wrap;">Competitive compensation</span></li><li style="color:rgb(29,28,29);font-size:13pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:13pt;white-space:pre-wrap;">Flex PTO with generous holiday schedule</span></li><li style="color:rgb(29,28,29);font-size:13pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:13pt;white-space:pre-wrap;">401k with outstanding 4% company match</span></li><li style="color:rgb(29,28,29);font-size:13pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:13pt;white-space:pre-wrap;">Long-term, short-term disability and life insurance</span></li><li style="color:rgb(29,28,29);font-size:13pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:13pt;white-space:pre-wrap;">Comprehensive health, dental and vision benefits</span></li><li style="color:rgb(29,28,29);font-size:13pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:13pt;white-space:pre-wrap;">10 Weeks Paid Parental Leave</span></li><li style="color:rgb(29,28,29);font-size:13pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:13pt;white-space:pre-wrap;">Monthly technology stipend</span></li><li style="color:rgb(29,28,29);font-size:13pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;"><span style="font-size:13pt;white-space:pre-wrap;">Professional development funds</span></li></ul><p style="font-family:" basel="" grotesk",arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px="" 0px;padding:0px;"=""><i><em style="white-space:pre-wrap;">Lead Surge is a remote company based in the Boston area. Remote applicants in CST or EST timezones will be considered. Lead Surge strives to ensure a diverse and inclusive workplace where all individuals are treated with respect and dignity. We are committed to creating an environment free from discrimination and harassment, and we celebrate the unique perspectives and backgrounds that each team member brings to our organization. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.</em></i></p>
